Online shopping is now a mainstream part of everyone’s week. The large online retailers have actually made things easier (IMHO) to get your brand noticed. Search engine completion was recently crazy with everyone wanting an affiliate shop. Now with the updated algorithms in place, only quality sites will rise to the first page.
So How is it Easier?
Well, the large name brands have pushed many out of reach (crap sites…) and many have not returned. So, a well thought out plan and some basic marketing, will get your site to the top! Now, like anything the old saying goes….”anything worth doing, is worth doing right.”
Lets get started. Many DIY’s get this part wrong in my opinion. Your website needs to be built correctly in accordance with Google and other search engine criteria, so it will start ranking. It does not need to be visually pleasing at this point. Many times site owners believe the appearance of their site will effect their rankings; this is a partial truth. Once your site is getting notice in the search engines, the functionality, site layout, and ease of use, will play a part in how long people stay on your site, and if they return. Thus, creating an environment that will then positively effect your search engines rankings.
An example (or Two…)
We had to look fairly deep to find this one, but it is following the basic principals I just touched on.
tacticalhuntingandcamping.com, is a very new site, in fact as of the date this article was published it was only a week old. It has two basic pages. the home page, (Tactical Backpack) and another, (Hunting Boots). It has a few others such as: about us, privacy, ect. Those pages are required, yet many sites you visit do not have them….another reason they are most likely not on the first page or two of your favorite search engine. Another niche site (jordansforsale.org), is in the sports shoes niche. This is a niche with hungry buyers. The problem is being seen in such a saturated space. Sites like this have stiff completion so ranking to the first page of google may only be a dream. They must use other marketing techniques to drive traffic and build a reputation with their fans. Facebook, Twitter, Instagram are all wonderful places to do this.
Another creative site that uses “tracfone promo codes” to drive traffic, is samsunggalaxycenturatracfone.com, the site has is so new it does not have any outbound or inbound links. At least not any indexed as of today. However, the site is very well constructed, although it has not been “beautified” yet. I like this. They are working to get their rankings going by displaying quality content and well laid out site. Search engines will like this as well, as the sites inner linking is easy to navigate and the content is not only unique, but useful as well. I would bet in a few months after the site is ranking and receiving organic search traffic, it will be “beautified.”